Dr. Pelley is a professor in the Department of Cell Biology and Biochemistry at the Texas Tech University Health Sciences Center School of Medicine. During his tenure at Texas Tech he served for a decade as an Associate Dean in administration of the medical school curriculum. The challenges of helping students with learning issues caused him to acquire a strong interest in the learning process and he has spent the last 25 years working on educational projects instead of bench research. He has written a book, SuccessTypes, that summarizes his experience with learning styles and speaks regularly around the country at medical schools helping faculty, staff and students understand how to promote lifelong learning. He has been awarded the Alpha Omega Alpha Distinguished Teacher Award at the 2010 meeting of the American Association of Medical Colleges. His website, The SuccessTypes Medical Education page, is used as an educational resource at medical schools and other educational institutions around the world.